Founded in 1971 in Seattle,
Washington, Starbucks is the world’s largest coffee chain with over 20,000
stores operating in 62 countries. The company entered into a 50:50 joint
venture with Tata Global Beverages in 2012 which led to the birth of Tata
Starbucks. Starbucks owns and operates its stores in India under the name
Starbucks Coffee “A Tata Alliance”.
Soon after the India launch in
October last 2012, stores in Mumbai and Delhi opened to long queues with coffee
lovers waiting for hours on end to sample the world famous “Starbucks
experience”. The twin-tailed mermaid that has been a part of the Starbucks logo
since its early days continues to attract loyalists the world over. As of
today, Tata Starbucks has stores at 63 locations across 7 cities of the country.
A brief history of the
Frappuccino
The word Frappuccino is a
portmanteau of frappe and cappuccino. The origin of the Frappuccino dates back
to 1992 when George Howell, the owner a café chain called Coffee Connection
decided to introduce an icy milkshake during the summer months. The move paid
off and close on the heels of the success of the Frappuccino, Howell was able
to expand his chain to 23 stores within the next one year.
In 1993, Starbucks bought over
Coffee Connection and thereby also gained the rights to use,
make, market and sell the Frappuccino beverage. Frappuccinos debuted on
the Strabucks menu in 1995 and have been a staple ever since. The Java
Chip Frappuccino Blended Beverage is one the highest grossing beverages on the
Starbucks menu in terms of sales and continues to attract newbies and coffee
connoisseurs alike.
