The Starbucks product mix differs marginally in various geographies the
world over. However, the Java Chip Frappuccino is served in almost all outlets. Starbucks
has pursued an extensive product line strategy, creating a variety of products,
beyond simply the coffee beans. Through partnerships, it now provides coffee
flavour and expertise and its brand name to jazz music CDs, frappuccino
beverages, carbonated ready-to-drink (RTD) coffee, flavoured ice creams, and
branded coffee sold through supermarkets.
Today, there are more than 36,000 different ways to customize the
Frappuccino blended beverage. As Starbucks continues to expand into new markets
and countries, the number of Frappuccino blended beverage flavours continues to
grow. Flavors such as the Red Bean Green Tea Frappuccino blended beverage in
China, the British inspired Strawberries and Cream Frappuccino blended beverage
in the UK, and the Brigadeiro Frappuccino blended beverage in Brazil provide
culturally-relevant options for Starbucks customers around the world.
