India
Starbucks’ alliance with Tata Global Beverages in India has
ensured that the best quality coffee beans reach the consumer. One-fifth if the
company’s expenses are utilized in sourcing the highest quality beans and
making them available in-store. This goes miles in strengthening Tata Starbucks’
commitment to quality.
Bottled Frappuccino blended beverages have also been made
available in supermarkets such as Godrej’s Nature Basket and Food Hall. Special
kiosks have been setup at major airports. Starbucks uses one of its four major
store design templates to cater to a location, depending on its culture and
uniqueness.
Global
Scenario
